Local SEO Top Tips on How to Promote your Business Locally

More than ever, local SEO is playing a huge part in business success for clients throughout the United Kingdom. Here at Kleo Digital, we’ve put together best tips for local SEO in 2021 and answered some mystical questions along the way to promote your business locally and more…

What is Local SEO?

Many people look for the definition of local SEO. So what’s it exactly? We see local SEO as enhancing your online marketing and website around searches that are geographically local to you.  Local SEO can drive more awareness to your business, which results in more customers, this will help you grow your business.

Why the same search shows different results?

You may be wondering why there’s a difference in search results when you place a food order from your office to that of the order from your home? It is because of Search Engine Optimisation (SEO) for local residents.

It is sensible as customers would generally order hot food and would wish it quickly. For this, they might look to restaurants that are closer to them. Search engines have evolved to hide this factor for them. They now include a “proximity factor” in their normal search algorithms. this is often when Google takes your location even without you selecting the choice of “near me”.

Importance of Local SEO

Boosting the local SEO is very important for new and small-scale businesses. It helps to improve the popularity among the local residents and helps to promote your businesses to the nearby locations. Businesses often strongly suggest strategies to improve their SEO locally to increase relevance as well as visibility.

Certain factors are responsible for creating your digital footprint. Each factor has different results depending upon the keywords, phrases, and area which in-turn determines whether you are a top search result for what and from where a user types into the search engine. The following are some of the strategies you can adopt for local SEO and promote your business locally.

1. Creating a Google My Business Account

The first and most important step of your running your business is creating a Google My Business account. It is a free tool that you can use to help your business appear on Google Search and Google Map based on your business profile.

Utilizing this free tool will help your customers find you and connect with you, you can post regular updates, and also see how your customers recognize your business. Creating a Google My Business Account is simple, Just fill up the relevant business information and the information you provide becomes a part of your business profile that will now appear on local search results and Google Maps

Key Takeaways:

  • It is the foremost and vital step for local SEO.
  • This tool is free for all and very easy to use.
  • Helps to appear on Google Maps and local search results.

2. Getting Reviews

Getting reviews is an important part of any type of business. Reviews can help the business to boost its integrity and trust, it has a big impact on customers decision, customers usually search for professional services, one way to make sure they’ll get the best service is to choose the business with the most positive reviews. It is also important that you perform a good screening test to make sure you get reviews from happy customers.

Key Takeaways:

  • Customers want certainty in professional services.
  • Reviews help in generating an impressive profile.
  • Reviews optimise your business more effectively for local search results.

3. Optimising Websites for Mobile

It is easier to surf or browse through websites from your mobile device instead of sitting in front of a desktop computer. So, it becomes implied that if you want to keep your customer’s attention, It is vital to have developed websites that are optimised for viewing through mobile devices. Furthermore, if your customer is outside, they will most probably use their mobiles for searching online. So, make sure your website is user friendly and would load quickly – in no more than 3 seconds. The site should be easy to surf or navigate through and should not be too wordy as it might become hard to read through from a mobile screen.

Key Takeaways:

  • The vast majority uses mobiles for surfing.
  • Mobiles and mobile internet are mostly within reach.
  • It requires much less effort to use mobile than to use a desktop.

4. Make Location-Specific Pages

In a time where consumers can easily search for nearby businesses using their phone or desktop, it’s vital for businesses to invest in location-specific pages. If you own a business with multiple locations, you might already have location-specific pages for your stores or offices. But are you utilizing those pages to their full potential? Optimizing your website for each location will be your edge to compete with big brands. You must have the location-specific information such as opening and closing time, names, addresses and phone numbers, and a Google Maps link or directions for each location. It also helps to provide focused descriptions, promotional deals as well as the availability of parking spaces.

Key Takeaways:

  • Location-specific pages give you an edge over worldwide brands.
  • More location-focused content and descriptions attract more local customers.

5. Have High-Quality Backlinks Throughout the Internet

Posting high-quality content on your website boosts SEO by making people want to link their content together with your content. They would want to cite your website and quote you as a reference. Nonetheless, it promotes the local SEO excellently.

You can also utilize the power of social media by collaborating with the content creators and local influencers. You might have noticed this practice by YouTube channel – Linus Tech Tips – by playfully getting into “segue to our sponsor”.

Key Takeaways:

  • High-quality backlinks develop a “want” for linking to your website.
  • You can make multiple appearances via backlinks.

Here are some other tips you can also utilise for maximum local SEO:

6. Optimising for Voice Search

As mentioned, mobiles are more readily available for web searches. Therefore, optimising for voice search is additionally a key factor for an individual especially when they are driving and need a fast search.

7. Utilising Local “Hot” Keywords

If there is a Landmark or popular location near your place, you might want to use them to your advantage as well. For instance, you can mention your location as “opposite to Starbucks”.

8. Employing Services of Online Business Directories

Becoming registered with popular Online Business Directories like Facebook, LinkedIn, Yelp, etc. boosts organic traffic to your business. It boosts the local SEO also as enhancing visibility.

Conclusion

As important as local SEO is for a business, the function doesn’t require much effort and is simple for you to complete these outlined tasks in order to help promote your business locally. Boosting the local SEO should feel like a piece of cake for a person who has already experience the tougher part of setting up their business. The major part of this post is mostly free. If you’d like to discuss anything or need help with your local SEO, please feel free to contact our team.