Conversion-oriented
advertising.

Stop advertising without purpose.

Start getting results from your digital ads with a growth-driven strategy that combines high-impact copy, stringent testing and strong calls to action.

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Test. Optimise. Grow.

Paid search isn’t a one-and-done exercise.

At Kleo Digital, we never spend without learning: every successful PPC campaign we run involves rigorous testing to ensure long-term scalability.

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Experts in PPC.

Get ahead of the competition with well-positioned ads that reach your target audience in the right place and at the right time.

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Done correctly, PPC can be an integral part of your marketing strategy

How PPC works...

PPC Audit & Objectives

Whether you have an existing PPC campaign previously running, or are looking for us to guide you on your first Google Ads journey, we work closely with you to understand your business, what you want to drive, and uncover opportunities utilising pay-per-click campaigns.

Competitor Analysis

Let’s not join them, let’s beat them! Using intelligence tools, we uncover strategies of current competitors in the PPC field and put together a strategy with you that exceeds their performance.

PPC Strategy

There are many different types of Google Ads – all for different goals. Using the information we’ve gathered to date, we put together a PPC strategy thats right for you, your goals and your business.

Ad Content & Creatives

Referring back to our strategy and target audience for your business, we find the right mix of positive and negative keywords that we know will attract the right audience, and not waste budget on those we think may not be relevant.

Keyword Combinations

Referring back to our strategy and target audience for your business, we find the right mix of positive and negative keywords that we know will attract the right audience, and not waste budget on those we think may not be relevant.

Building the Campaign

On sign-off of the ad content, keyword targeting and PPC strategy, we can start building the campaigns. Whether we are taking over an existing campaign or are setting up a new one, we’re eager for you to start seeing results as soon as possible.

Conversion Tracking

What is a PPC without conversion tracking? A important part of pay-per-click campaigns is that we’re able to track what’s working and what may need work. We ensure that the data tracking is accurate and gives us everything we need to make the best decisions for your PPC campaigns.

Reporting & Strategy Review

As part of the PPC service, we send out frequent reports on how your campaigns are performing and any adjustments  needed from analysing the data. Strategy reviews with you are also an integral part of the Google Ads and paid search service we offer.

How does my business benefit from PPC with Kleo Digital?
  • PPC helps you attract leads quickly
  • Optimised & strategic campaigns
  • We are certified Google Ads professionals

"Rob and the team have been looking after the SEO and social media side of our business for a few months now. We are really happy with the work they are doing, they have made a massive difference to our online presence which in turn has dramatically increased our leads. We are so impressed with the work they've done for us. Thank you for all your hard work!"

Rachael Evans / Zeal Services

What do PPC Agencies Do?

Pay per click (PPC) agencies tend to set-up, overlook and run marketing campaigns for businesses and clients looking for additional digital marketing support. Knowing the criteria for Google Ads, put you and your marketing budget at an advantage.

Whether you’re a business who has an existing campaign and needs someone to overhaul it and make improvements, or simply start from scratch, digital agencies have the knowledge, the know-how and the constant eyes for making the most out of our clients budgets.

We constantly keep clients up-to-date with their marketing activities at Kleo Digital. Weekly, fortnightly or monthly intervals, we send reports to our clients to update how the campaigns are going, what recommendations we have, and what we may need from the client for next steps.

SEO (search engine optimisation) & PPC (Pay per click – Google Ads) can sometimes work in tandem with each other, but it is very much down to the objectives of your digital marketing campaign and utilising the marketing that is right.

SEO (search engine optimisation) is focused upon generating natural listings via targeted key phrases for your website and this is completed over a long period of time – taking months and years. The good thing about natural listings is that although you’re starting from the bottom, it tends to have more staying power and costs you nothing per click – bringing unpaid traffic directly to your website.

PPC (Google Ads) appear above the natural listings in Google and are a paid for service by Google. You essentially bid per-click on key phrases, but can usually begin to achieve results and leads in a short amount of time. Once the PPC campaigns are turnt off, you will no longer appear within the ads space.

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Find out how our PPC services could help give your business the push it needs

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